William is a people focussed manager, leader, entrepreneur and businessman. He founded an insurance broking business at the age of 24. William built the business from scratch until it ultimately became one of the largest and most respected insurance broking firms in Cornwall.

In 2001 he became Chief Operating Officer of UKRD Group, a commercial radio group which owned and operated ten local radio stations across the UK. A year later, 2002, he became its Chief Executive Officer. William turned UKRD Group around from a loss-making company to one of consistent operating profitability and it was accredited as being the Number 1 Sunday Times Top 100 Best Mid-sized Company to Work For in 2011, 2012, 2013 and 2014; a rare four times in a row. William himself has been in receipt of the Special Award as Sunday Times Best Leader of a mid-sized company in 2012, 2013 and 2014, unique in the history of the Sunday Times Top 100 lists.

Outside of his professional life, he has been the chairman of a small housing society, chairman of a college of further education, primary school governor, elected councillor and leader of the local authority on which he served and was awarded the MBE in 1990 at the age of 30. He has also held office in support of a number of charities.